iPhone 17 Pro Price: Why did Apple increase the price of the Pro variant after 7 years? This is the reason
Apple iPhone 17 Series has been launched but the prices of iPhone 17 Pro and new iPhone 17 Air launched in this series have increased compared to last year's models. Let us know what is the reason for the increase in the price of the Pro model?
Tech News: Apple has increased the price of iPhone Pro for the first time in seven years. The company has launched the new series for customers but the point to note here is that the prices of some models have changed. Not only the Pro variant but the Air variant, which has replaced the Plus variant, has also been priced higher than the Plus variant.
According to Hindustan Times, the price of the new iPhone 17 Pro starts at $1099 (about Rs 97002), which is $100 (about Rs 8826) more than the starting price of $999 (about Rs 88175) of last year's iPhone 16 Pro. However, the new price offers 256 GB of storage, while the iPhone 16 Pro launched last year had 128GB of storage, that is, in terms of storage, the iPhone 17 will now offer double the storage.
iPhone Air is so much more expensive than iPhone Plus
Apart from the Pro variant, Apple has announced changes to its lineup and replaced the Plus variant with the thinner iPhone Air. The starting price of this new model is $ 999 (about Rs 88175), which is $ 100 (about Rs 8826) more than the Plus model. Apple's Chief Marketing Officer Greg Joswiak stressed that entry-level storage has been increased across the lineup.
Apple iPhone Price: Why are prices increasing?
Apart from this, tech analysts and investors were already expecting a change in prices. According to a CNBC report, Apple has incurred tariff expenses of more than $1 billion this quarter. The company is shifting production from China to India to reduce the burden of tariffs, but the financial impact is also affecting the prices of products. Despite the increase in prices of Pro and Air models, Apple has fixed the price of iPhone 17 at $799 (about Rs 70522).
