Punjab CM Bhagwant Mann Launches ‘Pehel Mart’ To Empower Rural Women And Promote Self-Reliance

Punjab News: Punjab Chief Minister Bhagwant Singh Mann has once again highlighted his government’s commitment to empowering women and strengthening rural communities. The launch of “Pehel Mart” at the Punjab Civil Secretariat marks a new chapter in village development.

Rural Development and Panchayat Minister Tarunpreet Singh Sond inaugurated the mart and shared that this step would directly connect rural women with urban customers. The initiative is part of the Punjab State Rural Livelihoods Mission (PSRLM). Its goal is to turn rural talent into financial strength.

Marketplace With A Purpose

“Pehel Mart” is not just a shop; it is a symbol of Punjab’s traditions and women’s strength. Here, women from Self-Help Groups (SHGs) will sell their handmade goods directly. From Phulkari embroidery to Punjabi juttis, from honey and pickles to squashes and oils, the mart will showcase a wide range of village products. These items will reach customers without middlemen, giving women higher profits. It also means that their art and hard work will gain recognition at a larger scale.

Boost For Women Entrepreneurs

Minister Tarunpreet Singh Sond said this mart proves the government’s dedication to women’s empowerment. He added that this platform would inspire thousands of rural women to become financially independent. By standing on their own, these women will also support their families and uplift their communities.

Officials believe that once this model succeeds, more such marts could open across Punjab. The idea is to create a culture where rural women become entrepreneurs rather than dependents. This marks a shift towards inclusive development in Punjab.

Leaders Show Strong Support

During the inauguration, senior leaders and officers like Chief Secretary K.A.P. Sinha and Administrative Secretary Ajit Balaji Joshi were present. They expressed happiness that rural women’s creativity will now reach city markets. Leaders praised the efforts of SHGs that bring together women for self-reliance.

They said that “Pehel Mart” will not only strengthen the economy but also raise women’s confidence. This is seen as a partnership between government, women entrepreneurs, and the wider community. The presence of top officials reflects the seriousness of the government’s vision.

Economic And Social Impact

Experts say this initiative will generate a wave of economic progress across villages. By selling their products, women will not only earn income but also gain respect in society. Economic self-reliance leads to stronger families, healthier communities, and more opportunities for education. When women earn, the benefits reach children, households, and entire villages. It creates a chain of progress that goes beyond just money. Social workers believe that this step will help break barriers that kept rural women behind for decades.

Heritage Meets Modern Market

The mart is also about keeping Punjab’s heritage alive. Products like Phulkari and traditional foods represent culture, while items like soaps and candles reflect new creativity. By mixing tradition with modern market demand, rural women can tap into both urban and global buyers. It provides an opportunity to make local products global. The mart will thus serve as a bridge between rural art and modern consumer needs. This balance between heritage and innovation makes the initiative unique. Punjab is showing how culture and commerce can grow together.

 A Step Toward Sustainability

The Mann government sees “Pehel Mart” as part of its larger vision for sustainable development. By promoting local skills and reducing dependence on outside markets, it builds self-reliance. It also reduces waste by encouraging handmade and eco-friendly products. The government has assured that this model will receive continued support. More training programs for women entrepreneurs are planned.

As Punjab prepares for its future, such projects are shaping a state where rural communities become growth leaders. This is not just about business, but about building a self-sufficient Punjab.