Bihar Congress to Distribute 5 Lakh Sanitary Pads with Rahul Gandhi’s Image

The Bihar Congress, led by state president Rajesh Ram, announced a groundbreaking initiative to distribute sanitary pads to five lakh women across the state. This move aims to promote menstrual hygiene among women, particularly in rural and economically disadvantaged areas. The campaign, launched ahead of the 2025 Bihar Assembly elections, seeks to address a critical health issue while strengthening the party’s connect with female voters. Notably, the sanitary pad packets will feature an image of Congress leader Rahul Gandhi, sparking curiosity and debate.

Mai Behan Maan Yojana: Financial Empowerment

Complementing the sanitary pad initiative, the Congress has rolled out the Mai Behan Maan Yojana, a scheme promising Rs 2,500 monthly financial assistance to economically weaker women. This program targets women from marginalized communities, aiming to provide them with financial independence and support for basic needs. Rajesh Ram emphasized that the yojana is designed to uplift women’s socio-economic status, ensuring they have the resources to lead dignified lives. The dual initiatives reflect the party’s focus on women’s welfare as a key electoral strategy.

Symbolism and Strategy

The decision to include Rahul Gandhi’s picture on sanitary pad packets has drawn attention, with Rajesh Ram stating it symbolizes the party’s commitment to women’s health under Gandhi’s leadership. While some view it as a bold branding move, others see it as a way to ensure the campaign resonates with voters. The initiative will prioritize districts with limited access to menstrual hygiene products, with distribution planned through local health centers and women’s self-help groups.

Impact and Expectations

These women-centric schemes are expected to resonate strongly in Bihar, where access to affordable sanitary products and financial resources remains a challenge for many. By addressing both health and economic concerns, the Congress aims to build trust among women voters. As the 2025 elections approach, the party’s focus on empowerment and hygiene could reshape its image, with all eyes on how these promises translate into action.