Who wrote Deepika Padukone's iconic dialogue with 'Ek Chutki Sindoor'? Becomes the highlight after Operation Sindoor

Deepika Padukone's classic dialogue, 'Ek pinch sindoor ki price tum kya jaano Ramesh Babu! God's blessing is a pinch of vermilion, the head of Suhagan's crown is a pinch of vermilion, every woman's fantasy is a pinch of sindoor!', is a part of the 2007-released film Om Shanti Om. The film was directed by Farah Khan. The dialogue was uttered in the scene of Deepika's character Shanti Priya, who was portraying a superstar heroine in the film.

The movie, which is about reincarnation, featured Shah Rukh Khan and Deepika Padukone, with Arjun Rampal playing the villain and Shreyas Talpade and Kirron Kher playing supporting roles. The movie was produced by Gauri Khan under the Red Chillies Entertainment banner.

Who wrote this Deepika's dialogue?

Mayur Puri penned all the dialogues of the movie Om Shanti Om, such as popular dialogues like 'Ek Pinch Sindoor' and 'Picture Abhi Baaki Hai Mere Dost'. Mayur Puri is a prominent writer and lyricist who has penned songs and dialogues for numerous Bollywood movies. Farah Khan and Mushtaq Sheikh penned the story and screenplay of this movie. These conversations by Mayur Puri were so effective that to this day they are on people's lips and become viral on social media.

How is Operation Sindoor related to this dialogue?

On 7 May 2025, as part of India's Operation Sindoor, air raids were conducted on nine terror sites in Pakistan and PoK following the Pahalgam terror attack (22 April 2025). The conversation came back to social media and the news headlines following the strike, as the term 'sindoor' was linked to the operation name and the depth of emotion within the conversation that made it metaphorically applicable.

At the 53rd Filmfare Awards, it garnered 13 nominations, including Best Film, Director, Actor, Actress, and Supporting Actor.