BIG FM’s BIG LIVE: A Digital Revolution for Modern India
BIG FM, one of India's leading radio networks, has taken a revolutionary step by expanding its two decades of glorious legacy into the digital world. The network has launched its new digital platform 'BIG LIVE'.
BIG LIVE launch 2025: BIG FM, one of India's leading radio networks, has taken a revolutionary step by expanding its two decades of glorious legacy into the digital world. The network has launched its new digital platform 'BIG LIVE', which will emerge as a hub of credible, subject-specific and culturally relevant content. This platform will not only provide premium content to users but will also provide ample opportunities to advertisers. With the tagline 'Fuel Your Life', BIG LIVE is a platform that will provide users with information that enriches their everyday lives. The platform will offer expertise-based content across diverse sectors such as real estate, automobile, health, entertainment, travel, food, fashion, finance, technology and jewellery. It will not only entertain but also inspire and educate users.
The digital revolution of BIG FM
With over 340 million listeners, BIG FM has always had a strong presence in the content space. Now with BIG LIVE, the network is going to further strengthen its identity in the digital age. This platform is a unique amalgamation of radio and digital, which will inform as well as inspire the users. Speaking on the launch, Abe Thomas, CEO, BIG FM said, “BIG LIVE is the next step in BIG FM's content leadership and understanding of listeners.
Beyond Audio: BIG LIVE Inspires and Engages
We will no longer be limited to audio, but will create a new identity in the digital world with quality, engaging content. Today's audience not only wants information, but also needs inspiration for their goals - and that is what BIG LIVE is going to provide.”COO Sunil Kumaran said, “BIG LIVE is a digital platform designed for smart and informed users. It is a blend of radio and digital that provides entertainment as well as education.”
Opportunities for users and brands
BIG LIVE aims to connect users and service providers through focused and local content. The platform will not only inspire users but also help brands build strong communities and gain wider reach. It is also a great opportunity for BIG FM to expand its traditional audio business into the digital space. It aims to connect users and service providers through more focused, local and impactful content, building stronger communities and enhancing brand visibility. For more information, visit: www.biglive.com
